Grassroots focus, cinematic posters: How I-PAC powers Jagan Mohan Reddy's poll campaign in movie-loving Andhra— 5 points

On April 13, Andhra Pradesh Chief Minister YS Jagan Mohan Reddy was injured after stones were pelted during his election campaign in Vijayawada.

Fifty-one-year-old Jagan Reddy suffered a minor cut on his temple above the eye during his popular ‘Memantha Siddham’ bus yatra in the run-up to elections. After taking a day’s rest, Reddy, with a piece of bandage covering his injury, resumed the yatra on its 15th day from Kesarapalli on April 15.

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Andhra Pradesh is going to assembly polls simultaneously with Lok Sabha Elections 2024. Elections to 175 assembly seats and 25 Lok Sabha seats will be held in the fourth phase of the general elections 2024 on May 13. In 2019, Jagan Reddy’s YSR Congress Party swept the assembly polls by bagging 151 seats. The party also won 22 of the 25 Lok Sabha seats in the state in 2019 general elections.

Like in the previous election, Jagan Reddy’s campaign in Andhra Pradesh is once again powered by Indian Political Action Committee (I-PAC), the political consulting firm, once officially headed by Prashant Kishor.

Let’s take a look at how the chief minister is campaigning in his re-election bid.

The Andhra Pradesh chief minister is assisted by a dedicated team of 600 members closely working with him and the YSR Congress Party since the beginning of the last quarter of 2022. Apart from its central office in Vijayawada, I-PAC has established offices in each district and assembly constituency to ensure a robust presence in the state.

PM Narendra Modi prays for 'speedy recovery' of Andhra Pradesh CM Jaganmohan Reddy after stone-pelting incident

For the past two years, I-PAC has been instrumental in strategising campaigns for the YSR Congress