WATCH: New conservative tech company inspired by swing state election losses aims to flip script on Democrats

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A new technology company called RallyRight, LLC recently launched a national roll-out of products it hopes will give conservative candidates a fundraising and voter turnout advantage in the upcoming 2024 elections and beyond.

In an interview with Fox News Digital, RallyRight founder and former Republican Georgia Sen. Kelly Loeffler said her inspiration for the company stemmed from her run-off election loss in 2021, as well as her desire to flip the script on Democrats, who she said have "outmanned, outnumbered and outraised" Republicans in other recent elections.

She hopes the roll-out of the company's two major platforms, DonateRight and FieldRight, will help other conservatives in swing Senate seats and House districts avoid the multiple back-to-back losses they've experienced in Georgia.

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"I'm an entrepreneur at heart, and I've been a long-time GOP activist, so this really combines all my passions and, really, learning from 2020," Loeffler told Fox. "I thought to myself, we're doing things in politics that we'd never do in business. So I vowed to fix it when I had the opportunity. And that's what I've done."

Her model was to first build up an organization like Greater Georgia — a non-profit she started in 2021 that aims to register more