The Swiftie Vote: Gen Z Outreach Group Hits Engagement Milestone

Voters of Tomorrow, the country’s largest Gen Z-led grassroots political outreach group, hit a new engagement milestone for a tight election that could be decided by the youngest voters.

The group says it hit one million voter engagements, which includes 200,000 calls and 800,000 texts mostly to Gen Zers — a generation that encompasses 41 million people eligible to vote in November. Its main goal is registering voters and helping them make a plan for voting.

A Voters of Tomorrow spokesperson said a phone bank conducted jointly with Swifties for Kamala volunteers helped it reach its goal Tuesday, on National Voter Registration Day, when both parties intensified their outreach efforts to register voters ahead of looming state deadlines.

“Young people have the power to decide this election where abortion rights, climate action and our economic futures are at stake. Since Gen Z organizers know best how to mobilize Gen Z, every contact our team makes is absolutely crucial, especially in battleground states and districts,” said Santiago Mayer, the executive director of Voters of Tomorrow, who started the group in 2019 when he was 17.

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