‘Sephora kids’: Tweens’ obsession with prestige skin care raises alarm bells

As children and young teenagers increasingly adopt the glamorous skin care routines of social media influencers in the so-called ‘Sephora kids’ trend, dermatologists are raising red flags about the potential harm lurking beneath the surface.

The fad known as the ‘Sephora Kids’ has gained popularity on social media, featuring young girls and boys eagerly flocking to Sephora shelves and then sharing intricately detailed skin care routine videos. The trend has also gained videos of retailers and shoppers complaining about the presence of young children in these cosmetic stores.

This is embarrassing. Go get a lip smackers