Senate prepares for key vote on kid's online safety bills

• Kids online safety bills face a major senate vote on Thursday, with potential final passage next week.
• Industry groups warn that the bills could increase data collection for users to prove age.
• Passage looks likely in the Senate, but more complicated in the House.

The Senate is poised to take a key vote on major legislation to keep kids safe online Thursday- the most sweeping regulation of the tech industry in more than a decade.

The package is made up of two bills - both have strong bipartisan support, and one already has 69 co-sponsors, more than the 60-vote threshold needed to move forward in the Senate. 

If the Senate clears the measure today, they are likely to pass the bills early next week, before leaving D.C. for the month of August. 

Sen. Edward Markey (D-Mass.) said the measures social media companies have put in place are "not sufficient." He cited data from the centers for disease control that one in ten teenage girls and one in five LGBTQ youth have attempted suicide. 

 "Whatever safeguards are in place, they're clearly not doing the job," he told CNBC. 

The package consists of two bills. One, known as the Children and Teens' Online Privacy Protection Act, would ban targeted ads to kids and teens. Companies would be banned from collecting personal information from users under 17 and could erase data, and establish a new young marketing and privacy division at the FTC.

The other, know as the Kid's Online Safety Act, would also require social media platforms to have a "duty of care" to prevent their products from harming children, including exposing them to content that promotes drugs and alcohol or exacerbating mental health issues including eating disorders, anxiety, depression and suicide. Social media