People Are Disgusted By Blake Lively’s Cutesy Press Tour For ‘It Ends With Us’

Blake Lively is receiving backlash for her truly bizarre press tour.

The “Gossip Girl” alum is currently starring in the new film, “It Ends with Us ,” an adaptation of Colleen Hoover’s novel of the same name.

The film, like the book, centers around a flower shop owner named Lily Blossom Bloom (Lively) who escapes the cycle of domestic violence while also partaking in a love triangle. The book was met with controversy for romanticizing abuse, with an op-ed published to domesticshelters.org, a nonprofit that helps victims and survivors of abuse, saying it “feeds into the very structures of toxic masculinity that it purports to combat” by “romanticizing red flags” and glorifying a “charismatic-but-dangerous man.”

And instead of speaking out about the complexities of the subject matter during her press tour — Lively, who also acts as one of the film’s producers, has decided to promote the film like it’s a lighthearted rom-com.

HuffPost has reached out to Lively for comment, but did not receive an immediate response.

Her Instagram account is flooded with off-key promotional content. Onepromotional video features Lively cross-promoting her sparkling beverage company, Betty Buzz, while fawning over a mini replica of her character’s flower shop. She also dropped a random promo for her hair care line in between multiple posts for the film.

But Lively’s most egregious social media post, however, is on the movie’s official TikTok account , in which Lively, sitting next to Hoover, announces that “‘It Ends with Us’ is in theaters now, so grab your friends, wear your florals, and head out to see it!”

On red carpets, Lively has been decked out in mostly floral prints, and has been promoting the “flower” aspect of her character’s