‘It Ends With Us’: The cast rumours and promotional drama, explained

It Ends With Us is creating huge buzz at the box office as a novel-turned-big screen drama about the long-reaching tentacles of domestic violence, abuse and generational trauma, but publicity for the movie is reading more like a soap opera.

With promotion fully underway for the film, which opened over the weekend, fans and internet sleuths have noticed a potential cast drama that stands to overshadow the movie, akin to the 2022 woes that plagued the release of Don’t Worry Darling.

There are rumours of a rift between the movie’s two leading stars, Blake Lively and Justin Baldoni, who play Lily Bloom and Ryle Kincaid, respectively. The former served as a producer, while the latter was the director for the project, which is based on Colleen Hoover’s 2016 best-selling novel of the same name.

There has also been criticism leveled at the project’s subject matter, with detractors saying the marketing of the film glosses over the important and difficult themes of domestic violence and trauma and paints a romantic and rosy picture of a woman attempting to escape an abusive relationship.

Read on the learn more about the reported cast drama and why people are so frustrated with how the movie has been promoted by certain members of the cast.

Last week, as the film’s cast was doing the press rounds, fans noticed that Lively and Baldoni hadn’t been photographed on the red carpet together, nor had they been paired for interviews with media outlets.

The realization came on the heels of Baldoni being largely absent from this summer’s group appearances for the film’s promotion, which was largely credited to his June admission that he had been in hospital recovering from an infection.

But on Aug. 6, when the cast gathered for the New York