Morning Glory: Blue America v. Red America

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The United States today, effectively and enduringly, is not one but three nations. There is a "Red America" a "Blue America," and an "I don’t care" America. Rarely do those in Blue or Red America agree on matters political, or reconcile with friends and family estranged because of politics, and increasingly they do not congregate together.

What used to be differences that were accepted and understood have become breaking points among families and former friends. We are far, far from "civil war" or even 1968 levels of antipathy, but there is a separation between Blue and Red America that is deep and deepening.

This is most manifest in the struggles of the many businesses that purport to "do news." Only 32% of Americans say they trust the mass media "a great deal" or "a fair amount," according to Gallup in a survey from last October, a low point equaling the previous bottoming out in 2016 and a small decline since 2021 (36%) and 2022 (34%).

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The legacy media’s slow motion credibility crash has led to a collapse in audience and revenue for most such platforms. The core reason seems obvious: The legacy media seethes with contempt for "Red America," and Red America knows that legacy media is overwhelmingly staffed by Blue