In classic ‘Style,’ Taylor Swift’s endorsement of Harris drives 300k visitors to voter info site

Hundreds of thousands have flocked to a voter registration website after Taylor Swift endorsed Kamala Harris in the wake of Tuesday’s debate against Donald Trump.

On Tuesday evening, the pop star posted on Instagram announcing her support for Harris in the 2024 election. A spokesperson for the General Services Administration told The Independent that as of 2pm ET on Wednesday, there have been 337,826 visitors to Vote.gov referred from the custom URL created and shared by Swift.

Vote.gov is not a voter registration website, but directs voters to their state election websites for state-specific voting information.

Given Swift’s influence — and history of success urging her followers to register to vote — her endorsement was highly coveted.

In a statement to The Independent, a spokesperson at Vote.org said that between 9pm and midnight, Eastern Time, there was a 585 percent spike in voters using Vote.org’s register/verify tools compared to that same time interval over the previous eight days.

Further, Vote.org CEO Andrea Hailey said: “Taylor Swift’s impact on voter engagement is undeniable. The important thing to remember is that Taylor’s work serves as a model that everyone with a platform can use to encourage Americans to participate in civic engagement. At the heart of it all, every American is an influencer and can help people around them register, vote, and protect access to the ballot box.”

Hailey says they are proud of their year-round efforts and the resulting youth engagement in this election cycle.

“Younger voters under 35 have accounted for 79% of the over one million new voters we have registered, and 18-year-olds accounting for over one-third of new registrations. With an 81% rate of converting registrations