Sep 11, 2024 - 22:39
By cnbc.com

Taylor Swift's endorsement of Harris drives 338,000 users to government voting website

Taylor Swift's endorsement of Vice President Kamala Harris on Instagram drove at least 337,826 visitors to Vote.gov, a government website that directs users to state-specific voting information.
Swift released her endorsement minutes after the conclusion of the debate between Harris and Donald Trump.
Swift's presidential endorsement has already earned her the ire of Trump and his campaign.

Taylor Swift's endorsement of Vice President Kamala Harris in a Tuesday night Instagram post drove at least 337,826 visitors to Vote.gov, a government website that directs users to state-specific voting information, a spokesperson for the U.S. General Services Administration told CNBC.

Swift released her endorsement minutes after the conclusion of the first debate between Harris and former President Donald Trump.

In her Instagram endorsement, the musical superstar pointed her followers to the Vote.gov website, and encouraged them to do their own research and get registered to vote early.

"I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election," Swift wrote. "I also find it's much easier to vote early. I'll link where to register and find early voting dates and info in my story."

As of 2 p.m. on Wednesday, Swift's custom-made URL link to Vote.gov was responsible for a flood ofvisitor traffic to the website.

Vote.gov has enjoyed a Swift bump before.

Last year, Swift posted a similar link to the Vote.gov website to motivate her followers to register to vote. The website experienced a 1,226% traffic boost in the hour after Swift's 2023 post, NPR reported last year.

The website averaged 13,000 visitors every 30 minutes after that post, Vote.org CEO Andrea Hailey told NPR.