Election Diaries: PoliticsHome To Track 5 Key Battlegrounds

PoliticsHome in partnership with Thinks Insight & Strategy will be tracking reactions from swing voters in five key battlegrounds throughout the general election campaign.

Starting this week, members of the public in constituencies across the UK will be sharing with us what they have seen and heard of the campaign, as well as what it means to them, before the country finally casts its judgement on Thursday, 4 July.

The research, which will feature across PoliticsHome's output over the next five weeks, will focus on 50 swing voters in five battlegrounds which could indicate what awaits Rishi Sunak's Conservatives, Keir Starmer's Labour and the other political parties next month.

The participants will submit their reactions using text, voice, picture and video messages. Occasionally, some will be asked to do a campaign-related activity which they probably otherwise wouldn't have done, like watch a TV debate, skim a manifesto, or read some coverage, and then asked for their response. 

Three of the seats where the participants are based are controlled by the Tories and are targets for Labour. They are Nuneaton, Bolton West, and Swindon South. 

In Nuneaton, which at recent general elections has been regarded as an important bellwether, Labour needs a swing of over 14 per cent to take it from the Tories.

In Swindon South, Labour candidate Heidi Alexander needs a smaller swing of nearly six per cent to defeat former Tory Cabinet minister, Robert Buckland.

The performance of right-wing party Reform UK could be important in determining the outcome in Bolton West, where Labour needs a swing of nearly 11 per cent to take it from the Tories.

One, Wokingham, is controlled by the Conservatives and is in the sights of Ed Davey's Liberal