Climate Groups Begin $55 Million Ad Campaign for Kamala Harris

Several organizations focused on combating climate change joined forces on Monday for a $55 million advertising campaign in support of Vice President Kamala Harris, embracing what they describe as the economic upside of the Democratic Party’s environmental efforts.

The campaign will include ads in at least six swing states: Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin. It is being run by the L.C.V. Victory Fund, a political arm of the League of Conservation Voters; E.D.F. Action Votes, an affiliate of the Environmental Defense Fund; Climate Power Action, a communications organization; and Future Forward, one of the biggest super PACs in Democratic politics.

“When the choice is so stark between Vice President Harris and Trump, and we know it’s going to be a close election, there was a recognition that we needed to join forces,” Pete Maysmith, the senior vice president of campaigns at the League of Conservation Voters, said in an interview. The coalition, he said, “could put more dollars together jointly to communicate why this is such an important decision from a climate and energy perspective.”

Three of the ads, shared with The New York Times before their release, frame President Biden’s climate policies and Ms. Harris’s prospective policies in terms of economic benefits rather than environmental ones, and also touch on economic issues not directly related to the climate.

“The goal of her presidency: strengthen America’s middle class,” one ad says. “We get there by investing in growing fields like advanced manufacturing and clean energy — good-paying jobs that don’t need a four-year degree. Cap the price of drugs and strengthen Social Security.”

The second ad focuses on Ms. Harris’s time as San Francisco