Brad Parscale helped Trump win in 2016 using Facebook ads. Now he’s back, and an AI evangelist

FORT LAUDERDALE, Fla. (AP) — Donald Trump’s former campaign manager looked squarely into the camera and promised his viewers they were about to witness a bold new era in politics.

“You’re going to see some of the most amazing new technology in artificial intelligence that’s going to replace polling in the future across the country,” said Brad Parscale in a dimly lit promotional video accentuated by hypnotic beats.

Parscale, the digital campaign operative who helped engineer Trump’s 2016 presidential victory, vows that his new, AI-powered platform will dramatically overhaul not just polling, but campaigning. His AI-powered tools, he has boasted, will outperform big tech companies and usher in a wave of conservative victories worldwide.

It’s not the first time Parscale has proclaimed that new technologies will boost right-wing campaigns. He was the digital guru who teamed up with scandal-plagued Cambridge Analytica and helped propel Trump to the White House eight years ago. In 2020, he had a public blowup then a private falling out with his old boss after the Capitol riot. Now he’s back, playing an under-the-radar role to help Trump, the presumptive GOP nominee, in his race against Democratic President Joe Biden.

Parscale says his company, Campaign Nucleus, can use AI to help generate customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters, then amplify the social media posts of “anti-woke” influencers, according to an Associated Press review of Parscale’s public statements, his company websites, slide decks, marketing materials and other documents not previously made public.

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