Your audience is filled with Republicans. The Democratic convention is underway. How to cover it?
The Democratic convention presents Fox News Channel with a delicate challenge: how to cover a party suddenly enthused about its election chances when much of the network’s audience has a different political viewpoint.
During the Democrats’ first two days, Fox personalities called the proceedings “boring” and filled with “a lot of hate.” There was a focus on demonstrations outside the arena while many of the speakers inside went unheard on the air. Presidential nominee Kamala Harris was given nicknames like “the princess” and “comrade Kamala.”
“We’re at the DNC,” Sean Hannity quipped, “so you don’t have to be.”
Fox’s telecast illustrated the challenges inherent in covering news events on networks that are filled with both breaking news and partisan political talk, sometimes mashed up — where opinion personalities like Hannity, MSNBC’s Rachel Maddow and CNN’s Van Jones freely mix with reporters and blur boundaries. During the GOP convention last month, the liberal-leaning MSNBC cut off Nikki Haley in favor of a discussion about how she debased herself, and ignored Ron DeSantis entirely.
The feel-good Republican gathering gave Fox News the biggest convention audience ever for a cable network, a feat at a time when millions of Americans are pulling the plug on subscriptions, and a staggering audience of 10.4 million people for the opening moments of former President Donald Trump’s acceptance speech, the Nielsen company said.
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