Young voters helped elect Biden in 2020. His campaign is courting them again in 2024

President Biden's reelection campaign is heading to class, unveiling a new initiative focused on engaging with young Americans as the general election campaign unofficially ramps up.

The campaign is launching Students for Biden-Harris, a program focused on building a large volunteer base of young supporters using different student-run groups nationwide.

It comes as Gen Z and younger millennials, Americans under 30, are poised to potentially play a crucial role in the 2024 presidential race.

"This is the primary way for a student to get involved right now," Eve Levenson, the campaign's Director of Youth Engagement, explained to NPR.

Students for Biden-Harris is the formal start of a youth outreach strategy led by Levenson. She said the launch begins a recruitment blitz for volunteers, and the campaign then plans to help students start chapters or presences at their high schools and colleges and work with these volunteers throughout the cycle.

It's one of several efforts that the campaign is making to engage with young people ahead of the election. These include using "relational organizing," where volunteers will be given campaign materials to send directly to people in their communities—which will be part of both Students for Biden-Harris and other initiatives to reach young people not in college.

The announcement also comes just a month after the Biden campaign launched an affiliated TikTok account—a decision seen as a nod to younger Americans, who use the app at disproportionately higher rates compared to older generations. Despite the campaign's presence on the app, the White House is supporting legislation that would effectively ban it if it stays under its current ownership by the Chinese company ByteDance.

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