Wilmer Valderrama. Rosario Dawson. America Ferrera. Star-led drive aims to get Latinos to vote

With a star-studded cast of celebrities and influencers, the Voto Latino Foundation launched a $5 million initiative Tuesday to encourage Latinos to vote in the upcoming election.

The “Vota Con Ganas” (’Vote with Enthusiasm”) campaign will feature personal stories and messages from the Latino community, voter registration drives and workshops, social media outreach campaigns along with public service announcement-type videos from celebrities and influencers, highlighting the importance of voting and the impact the Latino vote can have in this election.

Notable celebrities participating in the campaign so far include Wilmer Valderrama, Rosario Dawson, America Ferrera, Danny Lux, Jessica Alba, Gina Torres and Xochitl Gomez.

Valderrama, who directed and produced the campaign videos, said in a statement that Latinos have been a vital part of the country and that it is time for them to have a seat at the table.

“The Ganas campaign aims to reinvite our Latino community to vote for their future,” he said. “Every decade the Latino community continues to grow in so many aspects of our country. We contribute in so many different ways and It’s critical that we own and celebrate our contributions to what’s possible for us here.”

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