W.N.B.A. Star Takes Over Voting Organization Started by LeBron James

More Than a Vote, a nonprofit organization founded by LeBron James in 2020, is rebooting this fall with a new focus on women’s issues and reproductive rights.

Nneka Ogwumike, a nine-time W.N.B.A. All-Star with the Seattle Storm and president of the players union, will take over James’s role in leading the organization, and has recruited a group of female athletes to her cause.

“It’s more than just abortion,” Ogwumike said in an interview. “It’s all about educating people about all the different roles that exist in society that support and protect the freedoms of women when it comes to family planning, I.V.F., birth control, everything. There’s just a lot that’s at stake.”

More Than a Vote was founded when, motivated by nationwide protest movements after the killing by police of George Floyd and Breonna Taylor, athletes like James said they were starting to think more deeply about how they could use their platforms.

The organization was focused on protecting voting access for Black voters, including collaborating with NAACP Legal Defense Fund on a multimillion-dollar initiative to recruit poll workers. It partnered with teams to open sports arenas and stadiums as polling locations and created television ads and digital content designed to encourage voting. The organization raised about $4.2 million in 2020, twice the amount it expected. However, it has been essentially dormant for the past few years.

Ogwumike, who volunteered as a poll worker in 2020, began speaking with James this year. At that point, James and his associates had been discussing the prominence of discussions about reproductive rights, as well as the increased attention around women’s sports. (Vice President Kamala Harris is expected to make abortion rights a