US Sen. Rick Scott spends multiple millions on ads focused on Florida’s Hispanic voters

FORT LAUDERDALE, Fla. (AP) — U.S. Sen. Rick Scott is spending millions to reach out to Florida’s Hispanic voters, a key voting group for his November reelection campaign that has grown to lean more heavily Republican.

Scott’s campaign said Wednesday it plans to spend about $700,000 per week for a series of radio, digital, TV and streaming-services ads in English and Spanish.

Over the next several weeks, the campaign will release different ads aimed toward this key voting group, which has voted increasingly Republican in the past few election cycles. These ads will run in Miami, West Palm Beach, Orlando and Tampa — all which are major cities in Florida critical for his reelection campaign, Miami having the largest group of Hispanic voters.

The first TV ad was released Wednesday, with no mention of Debbie Mucarsel-Powell, a former U.S. representative from Miami running to unseat the senator.

This week, Democrats have celebrated a glimmer of hope for this election cycle after the Florida Supreme Court approved an abortion-rights ballot initiative to be decided by Florida’s voters this November.

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