Trump says plan to make U.S. 'crypto capital of the planet' coming within hours

• Republican presidential nominee Donald Trump is pumping the Trump Organization's new crypto platform, which has just been rebranded to "World Liberty Financial" from "The DeFiant Ones."
• Trump told his 90 million followers on X that he will lay out "a plan to ensure the United States will be the crypto capital of the planet" later on Thursday.
• Trump's son, Eric, promoted the launch of World Liberty Financial in a post on X on Wednesday evening.

Republican presidential nominee Donald Trump is pumping the Trump Organization's new crypto platform, which has just been rebranded from "The DeFiant Ones," to "World Liberty Financial."

In a post to his 90 million followers on X, the former president shared a video of himself with voiceover: "This afternoon, I'm laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business. We're not going to let that happen."

It was unclear who Trump meant by "they," and a Trump campaign spokesman did not immediately respond to questions about the announcement from CNBC.

In his post, Trump tagged a verified X account called "World Liberty Fi," or WLFI. The account has more than 20,000 followers and a handful of posts that began on Aug. 22.

The project also involves Trump's sons, Donald Trump Jr. and Eric Trump.

"Excited to announce the launch of @WorldLibertyFi! A new era in finance is here," Eric said Wednesday in a post on X.

The crypto project's accompanying Telegram channel, which has also been renamed World Liberty Financial, had more than 52,000 subscribers as of Thursday morning, and climbing.

The announcement came a day after Trump launched a new round of his NFT trading cards.

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