Trump’s Newest Venture? A $60 Bible.

Before he turned to politics, former President Donald J. Trump lent his star power and celebrity endorsement to a slew of consumer products — steaks, vodka and even for-profit education, to name just a few.

On Tuesday, Mr. Trump, the presumptive Republican presidential nominee, added a new item to the list: a $60 Bible.

Days before Easter, Mr. Trump posted a video on his social media platform in which he encouraged his supporters to buy the “God Bless the USA Bible,” named after the ballad by the country singer Lee Greenwood, which Mr. Trump plays as he takes the stage at his rallies.

“All Americans need a Bible in their home, and I have many. It’s my favorite book,” said Mr. Trump, who before entering politics was not overtly religious and who notably stumbled while referencing a book of the Bible during his 2016 campaign. “It’s a lot of people’s favorite book.”

Though Mr. Trump is not selling the Bible, he is getting royalties from purchases, according to a person familiar with the details of the business arrangement.

Priced at $59.99, plus shipping and tax, the “God Bless the USA Bible” includes a King James Bible and a handwritten version of the chorus of Mr. Greenwood’s song, and copies of the Constitution, the Bill of Rights, the Declaration of Independence and the Pledge of Allegiance.

In his video, Mr. Trump expressed his approval of the book’s blend of theology with foundational American political documents, framing that mix as central to the political call that has been his longtime campaign slogan, Make America Great Again.

“Religion and Christianity are the biggest things missing from this country,” Mr. Trump said. Later, he added, “We must make America pray again.”

As he runs for president this year, Mr. Trump has