Trump Hawks American Flag Pins with His Name in Gold Splashed Across Them

Donald J. Trump’s campaign is billing it as a must-have fashion accessory for his supporters: an American flag lapel pin with the former president’s name scrawled in gold block letters across it — in all caps.

The pins were available starting Thursday for a $50 donation to the Trump campaign, the latest merchandising gambit from a candidate who has hawked a plethora of products over the decades, most recently Bibles and Trump sneakers.

A donation page for the pins declared that Mr. Trump’s political opponents had rendered him a convicted felon and asked supporters if he could count on their support.

His latest marketing pitch is further testing the norms of flag etiquette and drawing fresh scrutiny from critics.

It’s not only the flag flap surrounding Mr. Trump, whose birthday, June 14, happens to fall on Flag Day. Some election deniers have flown the flag upside-down, a historical symbol of distress, to protest Mr. Trump’s 2020 election defeat. An inverted flag appeared at the home of Justice Samuel A. Alito Jr., a display that he attributed to his wife.

Alterations to the flag are forbidden under the U.S. Flag Code, which was created in the 1920s by a group of patriotic and civic groups that included the American Legion and adopted as law by Congress in 1942.