TikTok may be on borrowed time in the US, but it still holds a Trump card

Last week, the US House of Representatives, a dysfunctional body that hitherto could not agree on anything, suddenly converged on a common project: a bipartisan bill that would force TikTok’s Chinese owner, ByteDance, to sell the app to an owner of another nationality, or else face a ban in the US, TikTok’s largest market.

American legislators’ concerns about the social media app have been simmering for years, mostly focused on worries that the Chinese government could compel ByteDance (and therefore TikTok) to hand over data on TikTok users or manipulate content on the platform. A year ago, Christopher Wray, the director of the FBI, told Congress that TikTok “is a tool that is ultimately within the control of the Chinese government – and it, to me, it screams out with national security concerns”.

These fears were amplified by the raging popularity of TikTok among US users. It has upwards of 170 million of them and their addiction to it has bothered Mark Zuckerberg and his empire for the very good reason that TikTok is the only other social media game in town. Six of the world’s 10 most downloaded apps last year were owned by Meta, Facebook’s parent. But TikTok, beat all of them except Instagram to the top spot.

TikTok is ferociously addictive, at least for people under 30. What bothers Meta most is that TikTok extracts far more granular data from its users than any other platform. “The average session lasts 11 minutes,” writes blogger Scott Galloway, “and the video length is around 25 seconds. That’s 26 ‘episodes’ per session, with each episode generating multiple microsignals: whether you scrolled past a video, paused it, rewatched it, liked it, commented on it, shared it, and followed the creator, plus how long you