The next generation of influencers are here. And they’re less than 10 years old.

Koti and Haven Garza have half a mouthful of baby teeth and can hardly pronounce the word “influencer.” But the 7-year-old twins are already sharing their skin care routines and fit checks to 4.8 million followers on TikTok.

“Get ready with me to go out to dinner,” Haven Garza says to the camera in a TikTok video that has amassed 2.6 million views. “First up, my Bronzi and my Goldi drops,” she continues, working serums into her face with a makeup sponge.

The “Garza Crew” first went viral on TikTok in 2020, after their mother Adrea Garza participated in the trending “flip the switch” challenge with one of the girls. In about a week, the family’s first-ever video had racked up more than 100,000 views, and the then-toddlers were on their way to internet fame.

The sibling duo are part of a new wave of Gen Alpha influencers — creators born between2010 and 2024 — who are building followings online for videos posted on their parent-run accounts.

“They love it,” Adrea Garza said of the twins’ online content creation. “They think it’s so cool that people know who they are and want to take a picture with them wherever we go.”

It’s a market that has grown in recent years and is strong enough to sustain its own app. Zigazoo, which launched in 2020, brands itself as the world’s largest social media network for kids and is home to more than 700 influencers dubbed “kid talent,” who create trending “challenges” that other kids can participate in.

The app’s “kid talent” roster does not include the Garzas, but features already-famous child stars who were recruited onto the app and those who grew “Zigazoo-famous” simply through posting, according to Ashley Mady, president of Zigazoo Kids.

The app, which says it uses human moderators to