The Biden campaign is launching a nationwide effort to win the women’s vote, Jill Biden will lead it

WASHINGTON (AP) — President Joe Biden ‘s campaign on Wednesday announced it is launching “Women for Biden-Harris,” a new nationwide program to organize and mobilize female voters to give him and Vice President Kamala Harris a second White House term. Biden’s wife, Jill, will lead the effort.

Women were a crucial part of the coalition that elected Biden in 2020 and his campaign aims to recapture that with the reinvigorated effort.

The first lady was to kick things off on Friday, the start of Women’s History Month, with a weekend travel blitz through states that will be key to deciding November’s presidential election.

“Women put Joe in the White House four years ago, and women will do it again,” she said in a statement. “In our communities, women are the organizers, the planners, the mobilizers. We get things done. That’s exactly why we’re launching ‘Women for Biden’ now because when women organize, we win.”

The first lady’s Friday to Sunday weekend tour will take her to Georgia, Arizona, Nevada and Wisconsin, all among the handful of states that will decide whether Democrat Biden gets another four years in office or whether the Republican Party retakes control of the White House.

Former President Donald Trump is running far ahead of former South Carolina Gov. Nikki Haley in the race to become the Republican presidential nominee and Biden’s challenger.

Julie Chávez Rodriguez, Biden’s campaign manager, said the stakes for women in this election “could not be higher.” Women were crucial to Biden’s defeat of Trump in 2020.

“Americans will face a real choice at the ballot box this November between Joe and Kamala who will stand up and fight for women and their freedoms each and every day, and Donald Trump who is looking to take