Sadiq Khan's Suit Is Ruining Your Boyfriend's Summer

Newly re-elected London mayor Sadiq Khan debuted a snappy new summer suit on Monday, and a certain brand of coffee-and-bike-bro who was planning to look quietly stylish at his 30-something pals' weddings this summer is absolutely devastated.

Khan was returned to City Hall as Mayor of London for a third term in last week's local elections, beating the Tory candidate with a comfortable majority.

When he signed back into office at the Tate Modern on Monday, he wore a smart, leaf-green linen suit by popular menswear brand Percival, which a number of men instantly recognised. With multiple formal summer-engagements clogging up their G-cals, many had also considered buying the £229 jacket and £129 trousers. 

Some men posted on social media declaring their horror that they had already purchased the same item, with one senior policy manager writing on X that Khan's fashion choice had "devastated the soft left lads". Many confessed they had been taken in by a bombardment of Instagram advertising. 

Rory McCarthy, who writes copy and comms for the campaign group Control AI, told PoliticsHome that a number of friends messaged him after seeing the photos of Khan and recognising the suit that he had only just bought himself.

Agreeing that Khan had upset many "Labour boyfriends", McCarthy said he had found the ordeal "emotionally devastating".

"We were *all* getting the same Percival Instagram adverts, which made me feel intensely, pathetically susceptible to advertising," he said.

"I mean, it’s a nice, modern, and interesting-but-not-too-interesting suit, you can see why everyone converged on it, and why Sadiq would choose it to convey the newness and excitement of his new term.

"But it is also absolutely emotionally devastating – especially