RFK Jr.'s running mate an 'unknown quantity' with 'deep pockets' as GOP, Dems fear spoiler campaign: experts

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Robert F. Kennedy, Jr.'s running mate, Nicole Shanahan, presents several areas of appeal to key constituencies for both President Biden and former President Trump, as Democrats and Republicans look to stave off Kennedy's campaign for president.

"Shanahan is an unknown quantity," said Kevin Madden, former senior adviser to Utah Sen. Mitt Romney's presidential campaigns in 2008 and 2012. "If she can bring a fresh, dynamic approach to the campaign, she has a chance to tap into a very real market of voters who want anything but a 2020 rematch."

Last week, Kennedy announced the 38-year-old attorney, tech entrepreneur and mother as the vice president on his 2024 ticket. The campaign had to announce a running mate to begin gathering signatures to gain ballot access in several states.

REPUBLICANS AND DEMOCRATS PANIC TO QUICKLY DEFINE 'SPOILER' CANDIDATE RFK JR

Lisa Bryant, political science department chairwoman at California State University, Fresno said, "She will likely help draw some attention to the campaign from women voters and possibly first-gen voters and [people of color] as people become more familiar with her."

Who exactly Shanahan will appeal to, and which candidate that in turn hurts, remains unknown. Like Kennedy, his running mate has some qualities that align with those on the left