Pro-Trump Super PAC to Begin $60 Million Ad Campaign Next Week

A super PAC started by supporters of Donald J. Trump is launching what is expected to be a $60 million advertising campaign to boost the former president’s campaign right after Labor Day.

The media buy is the latest addition to an already busy and costly advertising season that is set to see over a half-billion dollars spent to shape voters’ final impressions of Vice President Kamala Harris and Mr. Trump. It comes from a super PAC called Right for America, which has raised tens of millions of dollars but waited until the fall rush to air any advertising.

Some Republicans have been surprised that the group, which had $38 million on hand as of June 30, had not spent its money earlier. But that may have prudent: Some Republican groups spent early money attacking President Biden who is no longer in the race.

“For the past four months we have worked hard to raise close to $60 million,” said Sergio Gor, who runs the group and is a friend of the Trump family. “We have now started spending in the key swing states and will do everything we can to ensure President Donald Trump is returned to the White House.”

Many of Right for America’s biggest donors are members of Mar-a-Lago, Mr. Trump’s club in Florida. The group’s main funders have been Ike Perlmutter, the longtime chair of Marvel Entertainment, and his wife, Laura, who have put at least $20 million into the super PAC. Right for America has received fund-raising help from Gov. Ron DeSantis of Florida, who has headlined finance events for the group in Monterey, Beverly Hills, Seattle and at the Republican National Convention.

The group is planning to spend predominantly on cable and network television, with the remainder on digital and radio advertising, plus a few small