Pro-RFK Jr. super PAC airs a Super Bowl ad that cost $7M

The super PAC supporting Robert F. Kennedy Jr.’s independent bid for president debuted an ad during the Super Bowl on Sunday night.

American Values 2024 released a 30-second ad that was a remake of a 1960 campaign spot — with the same jingle and motif — for his uncle former President John F. Kennedy.

The super PAC said the ad cost $7 million and ran nationally.

The ad featured pictures of Robert F. Kennedy Jr. testifying in front of Congress and skiing, alongside the words "vote independent."

"Our momentum is growing. It’s time for an Independent President to heal the divide in our country," Kennedy said on X.

Kennedy's name spiked in searches on Google during the debut.

Kennedy's ad — and his invocation of his family's legacy — was quickly criticized by his cousin Bobby Shriver.

"My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s," he wrote in a post on X. "She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes."

Shriver's brother, Mark, posted that he agreed.

Kennedy apologized to members of his family in a post on X, formerly Twitter, after the ad aired.

"I’m so sorry if the Super Bowl advertisement caused anyone in my family pain," he wrote. "The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you."

Kennedy's views, including his anti-vaccine advocacy, have resulted in condemnation from his family. In October, his four siblings put out a statement saying they "denounce" his candidacy and find