People Are Obsessed With These Bizarre Beauty Videos On TikTok — Here's Why

As I closed my eyes and began to drift into spa mode during my last facial, my aesthetician asked me if I was planning to film the procedure. She nodded at the ring light set up across from the bed. I shook my head no and she noted she was glad; she didn’t care for the bright light shining in her face while she worked.

While I don’t broadcast my skin care procedures on social media, I may be in the minority, especially for a beauty industry insider. Skin care videos have billions of views on TikTok, Instagram and YouTube, and one practice of late is particularly buzzy.

“Dermaplaning is popping up in video after video on the feed,” according to Sara McCord , a viral marketing strategist who specializes in teaching brands how to trend on TikTok. “The product is hot — and shoppable.”

For those of you unfamiliar with dermaplaning, it’s a practice done with a straight-edge razor blade to remove dead skin cells and so-called peach fuzz from your face.People claim it makes their skin softer, smoother and even clearer by gently exfoliating — and in many cases, dermatologists say, the benefits are real, as long as proper safety precautions are taken.

A skin care creator named Meagan Carnoney, who’s famous for dermaplaning content, recently launched a hair-identifying spray that’s shoppable on TikTok, and the trend really exploded.

Dr. Raafat Girgis , the medical director at Moment of Clarity Mental Health Center in Orange County, California, told HuffPost, “While we enjoy strange and even disgusting skin videos, like pimple popping, we also like to see instant success.” He noted that if you’re angling to improve your own skin , “you’ll find ways to support that,” and the videos perform that function. “In these videos,