People Are Filming Chipotle Workers In A Quest For Bigger Portions, And Staff Have Had It

For the last month, Chipotle workers have had to deal with an unexpected job hurdle: a TikTok-inspired “ordering hack” that has customers filming workers in a bid to get bigger portions.

Those who are recording Chipotle and the employees themselves would rather go big on that barbacoa scoop than go viral on social media for paltry servings. In one viral video, a woman claims that in response to the trend, managers have now notified employees that if they see someone recording with their phone, they should just “load it up” and“go ham” with the person’s order.

Many of the online burrito justice warriors say they’re simply tired of shrinklation: when companies downsize portions without downsizing prices.

“Definitely sucks for the employees,” one person who supports the TikTok trend admitted on the Chipotle subreddit. “Unfortunately using social media is a lot more effective than emailing corporate. Mass and viral outrage is the only thing that will work against large corps.”

“Chipotle employees act like the food comes straight out of their check,” another person wrote on the forum. Popular food critic Keith Lee has also taken Chipotle to task for skimping in a video that’s brought him more than 18 million views.

The restaurant chain’s social media team poked fun at the trend last month by posting a TikTok video of people standing at a Chipotle counter with their phones out with the caption “POV u work at Chipotle rn.” The video has gotten more than 8 million views.

Laughs aside, they also seem to be taking the criticism seriously. In response to all the controversy, Chipotle CEO Brian Nicco gave an awkward interview with Fortune magazine’s TikTok team late last month in which he assured customers that there’s been no