New ad campaign from Democrats targets vulnerable Republicans over IVF

House Democrats' campaign committee is targeting vulnerable Republicans who supported a bill that could have threatened access to in-vitro fertilization with a new billboard campaign previewed exclusively for NPR.

The Democratic Congressional Campaign Committee is looking to capitalize on ongoing tension among Republicans over how to reconcile party messaging on abortion with public support for protecting IVF treatments. The campaign is launchingstatic, digital and mobile billboards calling out Republicans in eight swing districts for their support of the Life At Conception Act, a bill that would have granted constitutional protection to embryos at "the moment of fertilization." If enacted, that legislation could have threatened access to IVF, during which embryos are often discarded or stored for years.

In a statement to NPR, DCCC spokesperson Justin Chermol said: "House Republicans will stop at nothing — including outlawing in vitro fertilization — to reach their ultimate goal: banning abortion and restricting reproductive rights nationwide. We will not let Americans forget that extreme House Republicans, including those who pretend to be moderates, continue to put politics over families by championing out-of-touch legislation that chips away at freedom."

The Life at Conception Act had more than 160 Republican cosponsors in the House before the Supreme Court struck down the right to an abortion in 2022. 126 Republicans signed onto a version of the bill introduced in 2023.

After the Alabama Supreme Court ruled in February that embryos are children under the law, throwing fertility clinics and patients in the state into limbo, the bill became a political liability for some Republicans who say they support IVF access.

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