Latino Democrats launch "Our Lucha" war room using Spanglish to combat GOP

As the youngest candidate elected to Congress last year, Florida Democratic Rep. Maxwell Frost says Spanglish was key in connecting with voters.

"You might be nervous doing a full ad in Spanish and maybe sounding, you know, like a 'gringo' or whatever, and you don't want to sound that way," Frost, 27, told NPR recently from his Capitol Hill office.

However, Spanglish--switching back and forth between Spanish and English, sometimes in the same sentence-- may be a more effective way to "speak with all your constituents," he added.

Frost is part of new, groundbreaking project this election cycle for Latino House Democrats who today are launching a campaign war room using Spanish and Spanglish to boost candidates in key congressional races. In an exclusive preview for NPR, leaders of the BOLD PAC, the fundraising arm of the Congressional Hispanic Caucus said the effort will be backed by an initial six-figure budget.

The campaign arm of the Congressional Hispanic Caucus is calling the new effort "Our Lucha War Room," or their fight for Latinos and boosting their representation in Congress.

"This is the first war room that has ever had Latinos in mind from the very beginning and at its very core," said Victoria McGroary, executive director of BOLD PAC. "So every single thing that we have done in designing this war room is with the lens of. How can we communicate this best to a Latino audience?"

Power in communicating the way voters communicate

Florida Democrat Debbie Mucarsel-Powell, an endorsed BOLD PAC candidate running for U.S. Senate against incumbent Republican Sen. Rick Scott this cycle, has battled misinformation in her state for years.

That included testimony before members of Congress about its spread on Spanish