It’s Time For The Biden Campaign To Embrace AI

The stakes of the 2024 presidential election cannot be overstated. With Donald Trump promising to act as a dictator “on day one,” it is not hyperbolic to say the future of American democracy hangs in the balance. Against this backdrop, the Biden campaign faces a critical challenge: conveying a strong and effective image of President Joe Biden to a population and media ecosystem increasingly focused on optics over substance. Given the president’s concerning performance last week, it’s time for the Biden campaign to consider leveraging artificial intelligence (AI) to effectively reach the voting public.

While of course there are reasonable hesitations to break this dam on the use of modern technology in presidential campaigning, the consequences of not taking this approach could be dire. Moreover, in the currently under-regulated electoral landscape, refusing to use modern tools like AI is akin to entering the boxing ring with one hand tied behind your back.

Joe Biden is old and has had a lifelong stutter. He acknowledged in a fiery rally following his debate performance: “I might not walk as easily or talk as smoothly as I used to.” This has impeded his ability to communicate with mass audiences with consistent success. AI augmentations and video renderings could serve to smooth out these bumps while allowing the Biden campaign to effectively disseminate true information about the state of our democracy and the Biden administration’s accomplishments. The president has limited time to campaign as he also focuses on running the country, and AI would be a cost-effective and efficient way to communicate his message personally and directly to voters.

Despite an ambitious and widely praised first term in office , he is