‘It’s our job to change it for the better’: can artists influence the US election?

“I think what we’ve learned is that one man’s hope is another man’s fear,” broadcaster Alex Wagner observed in the final episode of the Showtime channel’s The Circus. “Barack Obama was the embodiment of hope for a lot of people and the embodiment of fear for a sizable portion of this country. And the same is true for Donald Trump. They are twinned emotions and we as a country cannot reconcile that.”

Street artist and social activist Shepard Fairey’s Hope poster was a defining image of Obama’s winning 2008 election campaign. Sixteen years on, with another presidential poll looming, it can often feel like fear has the upper hand in American politics. But Fairey is again at work to show that art can make a difference.

The 54-year-old is co-chair of Artists For Democracy 2024, a campaign launched this month by the progressive advocacy organisation People for the American Way. It aims to create art that will motivate citizens to vote against the authoritarian Trump and reclaim concepts such as “freedom”, “patriotism” and “the American way”.

The lineup of more than 20 artists includes co-chair Carrie Mae Weems along with Beverly McIver, Titus Kaphar, Hank Willis Thomas, Victoria Cassinova, Christine Sun Kim, Alyson Shotz, Amalia Mesa-Baines, Angelica Muro and Cleon Peterson. Together they are setting out to cut through the political noise to surprise, entertain and shock voters out of apathy.

Fairey, who has contributed four images stressing the importance of democratic participation, says by phone from Los Angeles: “The amazing thing about art is that it can get to someone’s emotions around empathy, compassion, seeing that the country should work for everyone, not just for the super rich and powerful. Some of these goals with