Israeli deepfake detection start-up fighting disinformation during Gaza war

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An Israeli AI cybersecurity start-up, Clarity, has developed software to detect and protect against deepfakes and recently raised its first $16 million in seed money.

Co-founder Michael Matias, who was an Israel Defense Forces (IDF) officer and leader in the 8200 Intelligence Unit, told Fox News Digital he was focused on democracy and how AI and cybersecurity will reshape the way we treat our democratic institutions, but he couldn't find any solutions that are adaptive to this new world cybersecurity virus.

He says Clarity’s technology is a new defense mechanism of warfare.

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Matias said he thinks of Clarity’s technology as a water filter mechanism, adding, "There is a bunch of water, but a lot of it has bacteria, so we developed these filter mechanisms so that when it gets to the consumers, it is filtered out. If it's not fully filtered out, at least the consumer knows that there is some anomaly or some dirt in there."

Sensity AI, a company that monitors deepfakes, reported that there were 49,081 deepfake videos posted online in June 2020 and videos rose to 85,047 by December that same year.

Matias says Clarity’s early vision was centered around their assumption that deepfakes will emerge substantially in the 2024 elections, but in October things took a turn. A big catalyzing moment for Clarity was