Is There Any Truth To The '100 Strokes A Day' Hair-Brushing Rule?

Hair care is inching toward becoming as popularas skin care. With talk about the “skinification” of hair, brands are coming out with products to aid the health and growth of hair, from scalp scrubs to brushes that claim to stimulate growth.

With all of these products out on the market, are we neglecting the one thing we can do at home virtually for free ― brushing our hair? You may remember the episode of “The Brady Bunch” where Marcia suggested that 100 brush strokes per night kept her hair looking beautiful. But is there any truth to this?

According to the American Academy of Dermatology, that level of dedication may not be necessary. But we spoke with two experts — a trichologist and a dermatologist — who have some good guidelines to follow.

The Benefits Of Brushing Your Hair

There are many positives when it comes to hair-brushing, apart from just removing tangles.

“Brushing your hair gently can stimulate blood circulation beneath the scalp and increase oxygen and nutrient intake of the follicle,” explained trichologist Shab Caspara.

Brushing also helps distribute natural oils to the follicles, said Dr. Jody Levine , a board-certified dermatologist based in New York.

Essentially, Caspara explained, the increased blood circulation and stimulation of the scalp encourage hair growth with a boost of nutrients and oxygen. “Brushing the scalp can also help exfoliate and dislodge any hair growth hindering buildup,” she added.

Levine agreed. “Brushing, when done correctly, can support hair health by increasing blood flow and oil to the scalp, and prevent hair loss,” she said.

Here’s Where It Can All Go Wrong

Excessive hair-brushing can cause breakage, thinning and even hair loss, Levine said. A 2009 study concluded that