‘I Know What It’s Like to Struggle,’ Biden Says in New Ad on Inflation

Inflation is one of President Biden’s biggest weaknesses with voters heading into November, and former President Donald J. Trump has hammered him on the issue relentlessly.

But Mr. Biden is trying to fight back: His campaign released a new advertisement on Thursday featuring him talking about his working-class roots and expressing sympathy for Americans struggling with high prices.

The ad, produced in English and Spanish, is part of a seven-figure June media purchase targeted to Hispanic voters. It will run on television, radio and digital platforms across the battleground states, according to the Biden campaign, and is debuting on a day when Mr. Trump is set to speak in Washington to the Business Roundtable, a powerful lobbying group.

Mr. Biden has built a sizable fund-raising advantage over Mr. Trump and has used his campaign war chest to dominate the airwaves. But the former president still leads in many polls, and he has made significant progress with Hispanic voters since his defeat in 2020. He is also making up ground in fund-raising.

The 30-second ad begins with a voice-over from Mr. Biden recounting his family leaving their hometown so his father could find work, paired with a black-and-white image of people carrying suitcases.

“I know what it’s like to struggle,” the president says. “I know many American families are fighting every day to get by.”