How Winston Churchill became a mascot for anti-woke warriors

‘Success is not final, failure is not fatal; it is the courage to continue that counts,” Ron DeSantis said, as he pulled out of the race to lead the Republican party. It was a strange way to announce that what counts – the continuing bit – is the thing you don’t have. Also, it is quite contestable, for such a short statement; failure isn’t necessarily fatal, but it does depend on what you have failed at. Still, what set most pedants afire wasn’t the substance but the attribution: DeSantis said it was Winston Churchill; the International Churchill Society disagreed. Meh, let’s not split hairs. It is a sort of obvious notion, made of words, so it is surely the kind of thing Churchill would have said, had he said it.

This is my favourite kind of Churchill-eering, where politicians summon his ghost simply by adopting similar rhetoric. Penny Mordaunt’s fabulous “Stand up and fight! Stand up and fight!” before going on to add, “Never forget those who went before us and remember that without a Churchill, you can’t have a Zelenskiy” during her speech to last year’s Tory conference was a classic of the genre: a pitch-perfect throwback to “We shall fight on the beaches”, having first removed the beaches, the landing grounds, the fields, the streets, the hills, any obvious enemy, any clear sense of what was being defended and any endgame. Churchill here stands in as an all-purpose fighty-man, and as such wouldn’t make much of a cultural export, since everyone’s history has those.

It took Boris Johnson to repackage Churchill for an international audience, not so much with his book, The Churchill Factor, as in his strategically idiotic attack on Barack Obama in 2016. He was mayor of London then, when the most he could screw up was