How Labour's Ground Campaign Plans Reveal Its Huge Electoral Ambition

PoliticsHome has got hold of documents revealing how Labour will target voters on the doorstep throughout the campaign – and they show the huge scale of Keir Starmer’s ambition at this election.

On polling day, the Labour Party won’t bother knocking on the doors of reliable supporters, which is the opposite strategy to recent years.

Instead, activists taking part in the 'get out the vote' operation on 4 July will contact: those who promise to vote for them but aren’t good at turning out on the day; those who have voted Labour historically but haven’t promised to do so recently; undecideds who should be Labour according to modelling; and, most optimistic of all, supporters of minor parties.

‘Squeeze’ voters – those who’ve said they support, for example, the Greens or Reform – will receive “bespoke and targeted messaging” and “two-horse race” literature throughout the campaign. They will be prioritised for candidate visits on polling week.

‘Persuade’ voters – the recently undecideds – will be visited by candidates and “influential canvassers”. Where there are too many voters for the candidate alone in a winnable seat to contact, candidates from unwinnable seats are brought in to help contact persuadables, Campaign Confidential is told. They are known as “trusted messengers”.

But before polling day it is hero voters – 2019 Tory to Labour switchers – who are considered the most important target. “For every 10 voters we tried to contact in the 2024 Local Elections we gained one vote on average, while for every 10 hero voters we tried to contact we gained four votes on average,” Labour’s paper says.

The party plans to use more sophisticated triaging of voters than ever, with organisers advised to “use the demographic profile groups