Harris is trying to reach new voters with a media blitz both traditional — and not

Vice President Harris is making a number of high-profile media appearances this week on some of the most popular news and entertainment programs in the country.

On Tuesday, she’s slated to appear on The View on ABC, The Howard Stern Show and The Late Show With Stephen Colbert on CBS. On Thursday, she will take part in a Univision Town Hall in Nevada.

Harris also spoke with CBS News’s Bill Whitaker for an interview that aired Monday on 60 Minutesand sat down with podcast host Alex Cooper for her show Call Her Daddy, which aired on Sunday.

It’s a string of media appearances that the vice president’s campaign says is purposefully geared at reaching a wide variety of audiences on different platforms, especially as voting begins in many states around the country and Election Day inches closer.

“Vice President Harris is seizing this opportunity to reach voters where they are,” a Harris campaign official said in a statement ahead of the vice president’s interview with Cooper, adding that the appearance “underscores the importance of connecting with younger audiences, especially those who will play a crucial role in determining the outcome of the election.”

A big focus of her media blitz is on young voters

Major party candidates have sat down with 60 Minutes dating back to 1968. The show has a traditionally older audience and a massive reach, remaining the highest-ranked news program for decades.

But with her interview with Cooper, who is a millennial, Harris became the first presidential candidate to ever appear on Call Her Daddy, one of the most popular podcasts in the country, especially among women, where nearly 8 in 10 of the show's listeners are under 35, according to metrics from Edison Research.

It’s a podcastknown for