Harris campaign launches $370 million fall ad push in key battlegrounds

• The Harris campaign is booking at least $370 million worth of television and online ads in key battlegrounds to run between Labor Day and the November election.
• The spending include $200 million for digital ads on platforms like Hulu, Roku, YouTube, Paramount, Spotify and Pandora.
• Nearly a month since President Joe Biden dropped out of the race and endorsed Vice President Kamala Harris, she has been working to define herself to voters before Donald Trump does so first.

The Harris campaign announced on Saturday that it was booking at least $370 million worth of television and online ads in key battlegrounds to run between Labor Day and the November election.

During the nine-week sprint leading up to Election Day, the Harris campaign is reserving $170 million in TV ads and $200 million for digital ads on platforms like Hulu, Roku, YouTube, Paramount, Spotify and Pandora.

Nearly a month since President Joe Biden dropped out of the race and endorsed Harris, she has been working to define herself to voters before former President Donald Trump does so first.

The Harris campaign's Saturday announcement is an effort to get first pick of ad spots ahead of the Republican presidential campaign.

"By reserving early, the Harris-Walz campaign is securing inventory during high-viewership moments like major sporting events and other national programs before they sell out," Harris' deputy campaign managers Quentin Fulks and Rob Flaherty wrote in a campaign memo.

Those prime-time spots include the season premieres of TV shows like ABC's "Grey's Anatomy" and the "Golden Bachelorette," along with live sports like NFL, WNBA, NBA, NHL and MLB games, the campaign said.

"Rates go up the closer you get to the air date, and there is also less