For Falguni Shane Peacock, Duality Is Way More Beautiful Than Assimilation

At first glance, South Asian couture and American street fashion may not have much in common. Where the former is often marked by extravagant opulence — beadwork, mirrors and feathers galore — the latter emphasizes function with flair, leaning into boxy silhouettes, touches of gold and fabrics that work hard.

So, how and where do these two styles intersect? The answer: Falguni Shane Peacock .

If navigating this duality is a skill, the designer brand Falguni Shane Peacock is a craftsman, leaving a lasting imprint on casual window shoppers and fashion connoisseurs alike. Like its namesake and power couple founders, Falguni and Shane Peacock, the brand is rooted in a marriage — one of South Asian and Western sensibilities. What makes it stand out is that it approaches each of these identities, which seem to sometimes contradict each other, with an effortless richness, wholeness and boldness.

While Falguni and Shane Peacock are best known for their luxe wedding attire (contemporary lehengas and kurtas), their most recent collaboration reflects dual identities that thrive rather than battle. A sweatshirt shrug over an intricately beaded corset and boxy button-downs over sequined skirts. For them, there’s no such thing as diminishing one identity for the other, something that South Asians are often taught in order to be palatable to Western culture.

However, embracing that took time. Falguni Shane Peacock has moved through identities and spaces around the world until it found a home, an evolution that feels distinctly human. It was born out of Lakmé India Fashion Week in New Delhi in 2004, where it started as a resort wear line. Its adolescence involved visual identities that intertwined with cities: showcasing its resort