Donald Wildmon, Early Crusader in Conservative Culture Wars, Dies at 85

Donald E. Wildmon, a conservative activist whose alarm over indecency on television spawned a national organization, the American Family Association, a once powerful cog of the Christian right, and who led boycotts over sexuality and gay themes in some of America’s most popular TV shows and in the arts, died in Tupelo, Miss., where he lived, on Dec 28. He was 85.

The cause was Lewy body dementia, according to a statement posted by the American Family Association.

Mr. Wildmon’s crusades beginning in the 1970s against boundary-pushing trends in popular culture and the arts — including high-profile attacks on the National Endowment for the Arts — were an early thunderclap of the culture wars that have moved from the fringe of the Republican Party to its mainstream.

A former pastor in the United Methodist Church, Mr. Wildmon became a lightning rod for liberals, who attacked him for bigotry and stifling free speech. In 1981, the president of NBC, Fred Silverman, a champion of socially conscious television, said that Mr. Wildmon’s threats to boycott advertisers were “a sneak attack on the foundation of democracy.”

“A boycott,” Mr. Wildmon responded in an interview with The New York Times that year, “is as legal and as American as apple pie.”

Over more than three decades, groups that Mr. Wildmon led boycotted Target stores for substituting the word “holiday” for “Christmas,” ran full-page ads denouncing the 1990s police drama “NYPD Blue” for “steamy sex scenes” and picketed a Hollywood studio over Martin Scorsese’s “The Last Temptation of Christ,” which portrayed Jesus as having sexual desires.

Mr. Wildmon also called for national brands to withdraw their ads in 1982 from an NBC-TV movie written by the poet Maya Angelou, “Sister,