Dems announce 8-figure campaign targeting communities of color with hopes of winning back House

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The Democratic Congressional Campaign Committee (DCCC) announced a $35 million campaign investment targeting Black, Latino, Asian American and Native Hawaiian-Pacific Islander voters before the elections later this year.

It comes at a time when Democrats, including President Biden, have been bleeding support among this powerful group of voters.

In a press release, the DCCC announced what it called an historic eight-figure investment called P.O.W.E.R. – Persuade. Organize. Welcome. Educate. Reach – The People, aimed at persuading and mobilizing AANHPI, Black and Latino voters. Axios reported that the DCCC’s campaign was a whopping $35 million, up $5 million from what the committee spent during the last election cycle.

The DCCC said it is engaging communities of color to help take back the House of Representatives, which currently has more Republicans than Democrats.

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The campaign dollars will go toward research and polling, paid media, in-district organizing, voter protection and education and pushing back against misinformation that may confuse or distract voters of color.

"Democrats are committed to bringing responsible governance back to the House so that we can continue the important work of lowering costs, protecting and expanding health care, and delivering for our