Democrats mystified over Trump's comeback. They shouldn't be. Here's how we got here

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Super Tuesday is behind us and there is no doubt this presidential election is shaping up to be one for the history books. With the votes counted, ambassador and former South Carolina Gov. Nikki Haley has decided to drop out of the race. That leaves us with our two 2024 presidential candidates long before the party conventions declare them as official nominees. In so many ways, this election feels like a rerun from four years ago. But even though the candidates are the same, this election cycle looks and sounds quite a bit different.

So many Americans are asking what on earth is going on; specifically, how in the world former President Donald Trump is leading by so much on the Republican side, despite his endorsed candidates’ lackluster results in the 2022 midterms, four indictments and 91 criminal charges against him.

I have to be honest; I have been surprised by the "comeback" of Donald Trump as the emerging leader of the GOP primary. And I’ve learned some key lessons from voter analysis this election cycle. In studying people’s responses, I’ve realized something: framing – how Trump’s message is shaping perception – explains a lot in this election cycle.

TRUMP REACTS TO SUPER TUESDAY VICTORIES: 'RARELY HAS POLITICS SEEN ANYTHING QUITE LIKE