Democrats grant special convention access to more than 200 content creators

• More than 200 digital content creators were given dedicated "creator credentials" to attend the Democratic National Convention in Chicago.
• Vice President Kamala Harris' presidential campaign is collaborating with creators to target the demographic of young voters who mostly get their news on social media sites such as TikTok and Instagram.
• Former President Donald Trump has also collaborated with several content creators, including Logan Paul, the Nelk Boys and Adin Ross, and he was interviewed by Elon Musk on X.

More than 200 digital content creators will attend the Democratic National Convention in Chicago this week with dedicated "creator credentials" that will grant these influencers special access to the party's convention.

"Bringing creators to our convention will multiply our reach and ensure that everyone can witness democracy in action," Cayana Mackey-Nance, director of digital strategy for the Democratic National Convention Committee, said in a statement to CNBC.

Creators are individuals who make money by posting content on the internet that advertisers pay to sponsor. They make no pretense of being politically nonpartisan, and they do not adhere to the traditional code of journalistic ethics.

The decision to formally elevate a dedicated group of creators is a first for a Democratic nominating convention.

It is also a window into the priorities driving the innovative media strategy that Vice President Kamala Harris' presidential campaign has executed in its first month.

About one-third of adults under age 30 say they regularly get their news on TikTok, according to Pew Research Center. These younger adults are a crucial demographic for Democratic candidates, helping the party to offset the GOP's typical