Cannabis Insiders Smoke Out 420's Biggest Trends And Challenges

Saturday is a green letter day on the cannabis calendar.

Folks inthe 41 states where marijuana is either recreationally or medically legal will be partaking in 420 this Saturday — a pot-oriented equivalent to “hangover holidays” like the boozy American versions of St. Patrick’s Day and Cinco De Mayo.

“Envision this: The air filled with the aroma of premium cannabis, intertwined with laughter and camaraderie,” former pro wrestler Ric Flair told HuffPost. “420 is a day that transcends mere tokes; it’s a voyage into heightened serenity, a revelry in life’s luxuries: styling, profiling, limousine-riding, and jet-flying!”

Flair — who, like many celebrities, has his own cannabis line — will be celebrating 420 by promoting said bud brand at a dispensary in Valley Glen, California.

Meanwhile, fellow athlete-turned-pot-entrepreneur Mike Tyson will be at a 420 activation event in New York’s Times Square.

But you don’t have to be a celebrity with a personalized pot brand to be high on 420, according to Lauren Fontein, founder of The Artist Tree, a California-based chain of cannabis stores and one consumption lounge.

Along with specials, Fontein said, her lounge in West Hollywood will have a hosted dab bar, a bong bar, a tie-dye station and a live performance from the cast and producers of “Reefer Madness: The Movie Musical,” along with themed cannabis cocktails.

But some people may celebrate in a lower-key way. Autumn Shelton, of California-based cannabis company Autumn Brands, says 420 tends to be “a restocking holiday” where consumers fill up their stash with old favorites, while also being more willing to try new products.

But Shelton also sees some interesting timing with 420 this year.

“For one it falls on a Saturday, so it