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Can Haley beat Trump? A New Hampshire VFW hall spotlights her stark enthusiasm gap

  • Nikki Haley is throwing harder punches and hosting more events, but falling behind on a crucial metric: enthusiasm.
  • At a VFW hall in Franklin, New Hampshire on Monday, several of Haley's applause lines were met with silence.
  • The day before, hundreds of Trump supporters waited hours in freezing weather, only to be turned away because his rally was over capacity. A pop-up marketplace helped to distract them from the bitter cold.

FRANKLIN, N.H. — Nikki Haley is throwing harder punches, hosting more events and appearing alongside the popular Republican governor, John Sununu. But with just hours left before 2024's first Republican presidential primary, Haley is falling behind on a crucial metric: enthusiasm.

"Every single thing that Donald Trump has said, or put on TV, has been a lie," Haley said at a get out the vote event here Monday morning at a small VFW hall.

The close-packed crowd of between 100-200 people listened intently and nodded at the right moments. But they offered few of the boisterous cheers and extended applause that have come to define Trump's carnival-like live events.

On the contrary, several of Haley's applause lines were met with silence.

This may have been be due to the fact that it was early in the morning on a freezing cold Monday, in a state that is saturated every four years with politicians making promises. But it could also have been because not everyone in the crowd was planning to vote for Haley.

As the former South Carolina governor races to make up for Trump's lead in the polls, experts said higher-than-expected turnout on Tuesday will be crucial. The problem for Haley is that enthusiasm drives turnout, and as Haley's morning in Franklin illustrated, attendance is not the same as enthusiasm.

Read more on cnbc.com