‘Brat summer’ and Venn diagrams: Kamala Harris’s campaign capitalizes on Gen-Z humor

Vice President Kamala Harris’s presidential campaign has wasted no time courting young voters, quickly posting memes about Venn diagrams, “brat” summer and viral Harris quotes to appeal to Gen-Z’s sense of humor.

Hours after President Joe Biden announced he would not seek re-election and endorsed Harris as the Democratic nominee, “Kamala HQ” social media accounts emerged across multiple platforms and made their presence known.

On X, Harris’s team posted a Venn diagram to illustrate the similarities between her and Biden’s campaigns — a nod to a viral running joke about Harris’s vocal love for the diagram style.

Meanwhile, on TikTok, the Harris campaign posted a screenshot from popular artist Charli XCX endorsing the vice president and made their own version of Charli XCX’s lime-green album cover.

The artist’s recently released album, brat, has been on the Billboard 200™ chart for five weeks, with its popularity inspiring memes from fans declaring this season “brat summer” or creating their own versions of the neon-green album cover.

Even the “Kamala HQ” banner on X is now a version of the “brat” album cover.

Potential voters are already using the “brat” version of Harris’s campaign logo to show their support. A group of supporters were photographed over the weekend donning neon green T-shirts with “kamala” printed on them.

On social media, one fan’s “edit” of Harris, featuring a song by Charli XCX, went viral with more than 3.5 million views. An “edit” is a video compilation, usually made by a super-fan, that features images and videos of a celebrity of popular figure.

While it may seem silly, securing the votes of younger people — which helped Biden get elected in 2020 — will be critical to her campaign.

Though young