Boxing, tacos and TV: Democratic Senate contender aims to win back Latino voters

When one of the most celebrated Mexican boxers in history, Canelo Álvarez, steps into the ring against the undefeated Mexican fighter Jaime Munguía on Saturday at T-Mobile Arena in Las Vegas, excitement will be through the roof at a campaign event just 280 miles away.

That’s because the Democratic congressman Ruben Gallego, caught in one of the most critical US Senate races in the country against the former TV anchor Kari Lake, will be holding a watch party for the fight at JL Boxing Academy in Glendale, Arizona, complete with big screens inside, and a truck serving birria tacos and Mexican Cokes outside.

The event on Cinco de Mayo weekend, expected to bring more than 100 largely Latino residents and families, is not just happening because Gallego is a boxing fan, but rather serves as evidence of how the campaign from the former US marine and Iraq combat veteran aims to reach Latino voters and Hispanic men who have eroded from the Democratic party in recent election cycles.

“I remember leaving work sites with my cousins to gather with friends and family to watch epic boxing matches,” Gallego told the Guardian, citing famous boxing legends like Julio César Chávez, Mike Tyson and Oscar De La Hoya. “Far too often, politicians treat Latino voters as a box to check. Our campaign is different: we’re focused on community events – food tours, town halls in Spanish, and this weekend: boxing watch parties.”

Latino voter support for Democrats nationally slipped 8 percentage points from 2016 to 2020, according to the firm Catalist. A 2022 survey of 3,600 exit-poll interviews with voters in battleground states, conducted by the progressive donor network Way to Win, found that 58% of Hispanic men supported Democratic candidates, compared